Creating Strong Online Positioning for Global Presence

We held the globinar "Creating Strong Online Positioning for Global Presence" with experts discussing the importance of online presence for your global business, and how to make your business far more discoverable to potential new clients.

The conversation was moderated by Doug Bruhnke at Global Chamber and included global experts Kuntal Shah Warwick at KSW Consulting, Rufiya Blank at KOMPASS North America and Aaron Johnson at Accumold. Watch the conversation HERE.

Kuntal covered the importance of understanding your specific market and segment, branding and positioning for SMB particularly. She discussed finding your voice and message and telling your story, supplemented with solutions proposed by the StartUp Suite and tools.

Rufiya discussed booster advertising by Kompass NA as one of the tools to gain positive exposure. Rufiya also introduced Accumold as a case study on how it works, has worked.

Aaron works at Accumold, and he shared their challenges, successes and opportunities in micro molding around the world. He spoke on what has worked and not worked for them.

And all the speakers were available for questions and answers.

Biography

Rufiya Blank, Vice President New Business Development at Kompass North America.

I have done International business for many years and I never get tired of it. I travel not only across different countries, but also within different cultures. Every day I believe more and more not in cross-cultural differences, but in cross-cultural acceptance. Working for Kompass helps me to break down barriers to global business and making the world a smaller place for all of us to live and work.

At Kompass we help companies expand into foreign markets by providing the Global Database research tool EasyBusiness and advertising in 24 languages. I believe that our Global Research, Advertising and Social Selling platforms are the future of Global business.

Richard Branson said that “Every company has the potential to change the world, and will not survive if it doesn’t”. Every day I do my small part of the big dream of creating the perfect International world in which people of all genders, colors and cultures can prosper.

Kompass is the leading provider of high quality B2B information, with a database of over 59 Million companies worldwide. We will show you how to turn that information into lead generation, as well as covering advertising to a global market in 30 languages, and socially selling your business to the planet! The world is your company’s oyster, Kompass is the tool to open it.

Kuntal Shah Warwick - Global Advisor

Propelled by a vision to connect businesses across cultures and boundaries, Kuntal strives to deliver brilliant creative with business and industry insights. She has strategic communications, marketing, and partnership experience across sectors, with a more recent focus on innovation industries, global and digital trade. As KSW Consulting evolves into its second decade, we embark on a more global mission to help enterprises grow, communicate and tell their stories as impactfully as possible. She serves as a Global Advisor with Global Chamber and as a consultant with the California International Trade Center and Small Business Development Centers.

Kuntal's team helps a variety of businesses and organizations find worldwide success by launching or expanding into international markets. She also loves travel, arts, design and the outdoors!

Aaron Johnson, Vice President of Marketing & Customer Strategy at Accumold

Aaron is the Vice President of Marketing & Customer Strategy and a part of the technical sales team at Accumold. He is recognized as a leader on the subject on micro injection molding and has developed and presented numerous technical presentations on micro molding technology and has been published in many industry trade publications. Aaron holds a degree in Communications from Moody in Chicago and an MBA from NW Missouri State University. He has been with Accumold since 2005.

Moderator: Doug Bruhnke - Founder/CEO of Global Chamber®. Doug is an international entrepreneur dedicated to helping members of Global Chamber® reach new markets across metros and borders more successfully. He is a two-time expat with Dupont in Tokyo and Singapore with 35 years of global business experience in nearly all countries and segments. Doug is a regional advisor for U.S. Global Leadership Coalition and a member of collaborating international groups including the Arizona District Export Council. He has a B.S. in Chemical Engineering from University of Utah, an EMBA from Michigan State University and 5 patents. He was born in Mount Kisco, New York and lives in the Phoenix and San Francisco areas.