Cultural Awareness and Sensitivity in International Business

Developing global mindset will save you time and money, along with mitigating risks when conducting international business.

Cultural awareness and sensitivity, and building trusted relationships with business counterparts are essential and often overlooked by executives entering a new market. Avoid global expansion failures!

We presented the globinar "Developing Your Global Mindset" with top experts, watch HERE.

We spoke with culture experts Desiree Perez (Owner, Desiree Perez Coaching & Consulting), Lanie Denslow (Principal, World Wise Intercultural Training & Resources), with moderator Jeff Smith (Global Communications Expert and COO, Factum Global).

At the conclusion of this globinar participants will be able to answer:

• What is a Global Mindset?
• If your meeting is delayed in Dubai for two days, is your deal dead on arrival?
• Why giving a clock to your counterpart in Shanghai may be a deal breaker?
• Isn't the "American Way" accepted across the globe?

Key Takeaways

- How to build Cultural Awareness & Sensitivity through your own Global Mindset,

- The importance of the Global Mindset and its application when expanding internationally

- Building effective relationships across borders for a thriving global business (DP)

Speakers

• Desiree Perez (Owner, Desiree Perez Coaching & Consulting)
• Lanie Denslow (Principal, World Wise Intercultural Training & Resources)
• Moderator Jeff Smith (Global Communications Expert and COO, Factum Global).

Biographies

Desiree Perez is a Certified Professional Executive Leadership Coach and Leadership Strategist with an international client base of highly motivated professionals and organizations who are looking to reach their next level of development and success. In her business Desiree focuses on supporting aspects of leadership and career development, organizational development and change management.

Through her proven strategies and unique methodology, Desiree helps clients create new routines, break old habits and thought patterns, and create high performing teams. She is dedicated to preserving the integrity of individuals and organizations and knows how to help leaders see the spectrum of opportunities even during the toughest challenges.

Through a thought-provoking journey, Desiree becomes a trusted partner, giving her clients the room for reflection and providing honest feedback along with tangible learnings and action items to implement. As a result, her clients see improved performance, refine their leadership skills and peel back the layers to reveal their own unique style. She takes pride in tailoring her services to meet the individual needs of her clients.

Desiree’s passion for serving and helping people led her to coaching as she was able to combine her vast corporate experience in the international business realm with her desire to help people emerge as successful leaders. Her greatest fulfillment comes from witnessing the transformation in her clients. Desiree has more than 15 years of senior management and global experience working in North America, South America, Europe and New Zealand. She has a Bachelors of Science in Marketing, a Masters of Science in Leadership & Strategic Management, a Master of Business Administration, is a Certified Executive Leadership Coach, accredited by the International Coach Federation, and is a Certified Cultural Mastery Coach.

Desiree has a strong business background and has worked with Fortune 500 corporations as well as small to mid-sized companies. She is the former Programming Chair for the International Coach Federation of Orange County, California chapter. Desiree was born in Argentina and has lived all over the world. She speaks fluent English, Spanish and German, and is versed in French and Italian.

Lanie Denslow is an author, international speaker and trusted advisor on how culture shapes business practices and business protocol. Based in Silicon Valley, she is known for using humor and candor to help others grasp the complexity of today’s global business environment. Lanie is the author of World Wise: What to Know Before You Go (link here) and co-author with Allyson Stewart Allen of Working With Americans. (www.workingwithamericans.com)

Founder and Principal of World Wise Intercultural Training & Resources, Ms. Denslow holds a BS degree from Antioch University and both a Masters of International Business and an MBA from Pepperdine University. She served as the Director of International Affairs for The Fashion Institute of Design & Merchandising and as President of Protocol & Diplomacy International.

Jeff Smith is COO at Factum Global. He leads business operations and communications efforts, and is involved with business development and client relations. He takes Francisco’s vision and maps them into actionable plans for our team

Jeff has more than 15 years of experience as a communications professional. He has advised C-suite executives, government officials, and startup entrepreneurs across multiple sectors, including associations and nonprofits, beauty and fashion, finance, technology, and healthcare.

Jeff is the founder and president of JVS Advisors, Inc., a New York-based communications firm focused on strategic communications and executive coaching.

Previously, Jeff worked as director of communications at Warburg Pincus, a global private equity firm in New York. Jeff also was a communications specialist at the Federal Reserve Bank of New York and at the Federal Reserve Board in Washington, D.C.

He has been a university visiting lecturer and has served on the boards of nonprofit organizations, including New York Professional Advisors for Community Entrepreneurs (NYPACE) and Joy Through Art, an organization launched by legendary actor and musician Dominic Chianese.

Jeff earned an MBA in international business and Master of Arts degree in political science from American University, and a Bachelor of Arts degree in political science and French from Villanova University. He also has studied at the Université Paris-Sorbonne. Jeff is an avid New York Yankees fan, three-time marathon finisher (NYC, Philadelphia, Paris), Francophile, news enthusiast, golfer, and loves eating mint chip gelato in Tuscany. He resides in New York

Global Chamber® is a growing and collaborating community of CEOs, executives and leaders in over 525 metro regions around the world, connecting member businesses to new opportunities for advancing growth and success. It's the only chamber of commerce in the world operating in hundreds of locations that helps exporting, importing and investing for members to connect through warm introductions to clients, partners, projects and resources.