We held a special Globinar "Customizing Market Research for Effective Global Expansion" with expert Dr. Sarita Jackson to help members of the global tribe be more successful in their global expansion.
This Global Chamber® globinar offered a step-by-step guide on how to cut through the massive amount of data available in order to conduct international market research properly.
Watch this outstanding program with Dr. Jackson HERE.
Without proper research and planning prior to starting the export process, exporters lose time and money, and they face additional risks. The quality, usefulness, and reliability of customized market research makes a difference.
In this globinar and through the use of case studies, participants gain an understanding of the following:
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How to use various resources to identify the best market(s) for a good or service,
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What data to include when studying current buyers and local/international competitors, and
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How to turn findings into a plan that makes sense for a specific company, product and service.
Speaker:
- Sarita D. Jackson, Ph.D. - President and CEO at GRIIT (Global Research Institute of International Trade)
Biography
Sarita D. Jackson, Ph.D.
President and CEO at GRIIT (Global Research Institute of International Trade)
Sarita D. Jackson, PhD is the founder, president, and CEO of the Global Research Institute of International Trade (GRIIT), a US-based think-tank and consulting firm. Her firm saves firms time and money, as well as mitigates risks, as they expand globally via up-to-date, data-driven, customized market research and strategy development.
Dr. Jackson is also an author, TEDx speaker, and business school instructor. Her book, International Trade in Services: Effective Practice and Policy, was recently published by Routledge Taylor and Francis Group. She received her B.A. degree in broadcast journalism and Spanish from the University of Southern California and earned a Ph.D. in political science (emphasis on international political economy) from Brown University.
Moderator: Doug Bruhnke - Founder/CEO of Global Chamber®. Doug is a global entrepreneur dedicated to helping members of Global Chamber® successfully reach new markets across 525 metros - everywhere! He is a two-time ex-pat with Dupont in Tokyo and Singapore with 35 years of global business experience in nearly all countries and segments. Doug is a regional advisor for the U.S. Global Leadership Coalition and a member of the Arizona District Export Council. He has a B.S. in Chemical Engineering from the University of Utah and an EMBA from Michigan State University and is co-inventor on 5 patents. Doug was born in Mount Kisco, New York, and is based in Scottsdale, Arizona, and Palo Alto, California.
Hear the Global Chamber® story here.
Global Chamber® is a growing and collaborating virtual community of CEOs, executives and leaders in 525 metro regions around the world - everywhere! We're the only chamber of commerce operating in hundreds of locations that helps exporters, importers and investors in every market segment connect to new clients, partners, projects and resources anywhere through a database of over 100 million trusted people via warm introductions, AI-match making, training, events and other techniques. Global Chamber® is a registered trademark of Global Chamber, LLC. since 2014.
Originally published at https://www.globalchamber.org/blog/2022/04/14/global-chamber/customizing-market-research-for-effective-global-expansion/
