Getting Global Expansion Right with Key Insights from FITT and Global Chamber

Getting Global Expansion Right: Key Insights from FITT & Global Chamber

Global Chamber® and the Forum for International Trade Training (FITT) hosted a joint webinar/globinar, "Getting Global Expansion Right: The Right Skills, Systems and Connections," bringing together global trade leaders to discuss how businesses can expand internationally with greater confidence while avoiding costly mistakes. It featured Lora Rigutto, CITP, Partnerships & Community Lead at FITT, Doug Bruhnke, Founder & CEO of Global Chamber®, and Kingsley Borello, CITP, Founder & CEO of TradeToWorld Marketplace.

Together, they shared practical strategies drawn from decades of international business experience.

Throughout the discussion, the speakers explored some of the most common challenges organizations face when entering global markets, including navigating compliance and logistics, adapting products and messaging for local markets, selecting trusted international partners, and managing risk while scaling internationally.

A consistent theme emerged: successful global expansion requires more than ambition. It depends on combining the right skills, trusted relationships, local market intelligence, and a strong global network. Businesses that invest in professional expertise and strategic connections are better equipped to reduce risk, adapt to changing markets, and accelerate sustainable international growth.

The session concluded with a live Q&A, where attendees received practical advice on export readiness, market entry strategies, partner selection, and building long-term global success.

▶️ Watch the recording HERE