Globinar Marketing and Branding Series: Emerging Markets, eCommerce and Social Media

Join our 3-part Global Chamber® multi-metro meetup series on global marketing and branding. Get a peek into regional trends and opportunities in a conversation with members from around the world. The conversations ranged from marketing in emerging markets, to discussing ecommerce and digital transformation, to social media around the world.

All three parts were moderated by Kuntal Shah Warwick, Founder/Principal at KSW Consulting, and Global Advisor at Global Chamber®.

For part 1, Marketing Trends in Emerging Markets, watch HERE.

In part 1, learn about the latest in marketing channels and practices that get results, including tools, resources and automation... in emerging markets and around the world.

Part 1 Speakers

• Rufiya Blank - VP of New Business Development at Kompass North America
• Fouad Barreh - Executive Director of Global Chamber® Djibouti
• Rick Parada - Marketing Director at EKATAR All in One Marketing
• Paola Calderon - Director of Marketing Strategies at Sivoz Mexico

**For part 2, **Social Media Impact the World, watch HERE.

In this second part of the 3-part Global Chamber® multi-metro meetup globinar on global marketing and branding was a lively and educational conversation, and a real WOW! Three great speakers, and wonderful moderation by Kuntal. Have a listen at the link above!

Part 2 Speakers

• Lon Safko - Speaker, Author (24 books) and Global Amazin'
• Alina Toderascu - VP of Marketing for CYPHER LEARNING
• Amanda Davis - Chief Idea Officer of Hudson Davis Communications

**For part 3, **Using eCommerce to Reach New Markets, watch HERE.

In part 3 of 3, in another lively and educational conversation, we discussed the value of eCommerce and how in-country and exporting companies are thriving using digital transformation strategies. We were further treated with the digital and localization expertise from Yuka Nakasone.

Part 3 Speakers

• Chuck Kim - COO at Executive Digital
• Yuka Nakasone - Chief Strategist at Global Bridge
• Vinay Kulkarni - Founder and CEO at ALCHMI

Part 1 Biographies

Rufiya Blank, Vice President New Business Development at Kompass North America.

I have done International business for many years and I never get tired of it. I travel not only across different countries, but also within different cultures. Every day I believe more and more not in cross-cultural differences, but in cross-cultural acceptance. Working for Kompass helps me to break down barriers to global business and making the world a smaller place for all of us to live and work.

At Kompass we help companies expand into foreign markets by providing the Global Database research tool EasyBusiness and advertising in 24 languages. I believe that our Global Research, Advertising and Social Selling platforms are the future of Global business.

Richard Branson said that “Every company has the potential to change the world, and will not survive if it doesn’t”. Every day I do my small part of the big dream of creating the perfect International world in which people of all genders, colors and cultures can prosper.

Kompass is the leading provider of high quality B2B information, with a database of over 59 Million companies worldwide. We will show you how to turn that information into lead generation, as well as covering advertising to a global market in 30 languages, and socially selling your business to the planet! The world is your company’s oyster, Kompass is the tool to open it.

Fouad Barreh - Executive Director at Global Chamber® Djibouti.

Eng.Fouad Abdillahi Barreh holds a bachelor degree in communications engineering from the International Islamic University of Malaysia. He has then pursued an MBA at the Arab Open University in Bahrain. He is an expert registered as the “Reseau des Experts Internationaux”, based in Grenoble, France. Fouad has a wide knowledge of business issues and is well sought after for issues such as commerce, business representation, and government liaison as well as business strategies. He has delivered speeches on international conferences such as the ITU, USTTI, etc. He provides advice to top Companies in the World which are involved in a diverse area as petroleum, logistics, real estates, ports, and infrastructures.

Rick Parada - Marketing Director at EKATAR All in One Marketing

For the past 15 years Rick has created successful marketing strategies for the firm's Transnational Accounts like Paramount Pictures, Telefónica, Movistar, LiftMaster LATAM, Trek Bikes, GongCha, etc... and therefore he develops the departments and teams to fulfill the objectives of clients. From off-line to on-line communication, to social media and all aspects of Marketing, Rick is aware of new ways to communicate with final consumers. Ekatar is a Total Marketing Agency providing a full range of solutions to Transnational Accounts. From Digital Advertising to VR Experiences, Experimental Marketing, Digital Advertising, Software development, & immersive creative campaigns taking place off-line & on-line, not only for Mexico but LATAM.

Paola Calderón - Director de Planeación Estratégica - SiVoz

Paola attended the Universidad Iberoamericana from 2008 to 2012, where she obtained her degree in Business Administration. The Jesuit charism inspired her to be a sociable person and she loves all the human interactions that her work involves, combined with new technologies.

She works with the latest marketing technologies to support client success. He is also in charge of the growth vision of the Company to expand markets, maintain and improve relationships with customers, suppliers and partners. She is also committed to the growth of the professionals who work in the Company with new challenges and improvement of their skills and knowledge.

The best formula she found in Sivoz is to improve the customer experience through technological and traditional channels such as call and contact center, bots, management systems and the creation of customer behavior algorithms using AI.

Part 2 Biographies

Lon Safko is a serial innovator, inventor, bestselling author, speaker, trainer, consultant, and is the creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple, Inc. That computer, along with 18 of Lon’s inventions are part of the permanent collection of the Smithsonian Institution in Washington, D.C. along with 30,000 of Lon‘s professional papers. Lon also has 14 inventions in the collection of The Computer History Museum in Mountain View, CA. Lon starred in the first ever PBS Television Special on social media, “Social Media & You... Communicating In A Digital World”.

Lon developed the world’s first “voice recognition”, “voice synthesizing” and pioneered home automation, with the physically challenged in mind. He is also the designer of the archetypes for the Apple Newton world first PDA, and Microsoft’s“Bob” operating system. He also invented those handy little help-balloon pop-ups “Tool- Tips”! He brought to market the world’s first Virtual Reality Operating System. He also designed the first Artificial Intelligence Nuclear Waste Tracking System for the United States Department of Energy.

Lon has founded over 14 companies, including Paper Models, Inc., based on “Three-Dimensional Internet Advertising” and “Virtual-Electronic-Retailing” (V-E-Tailing) concept for business, promotions, and education for which he was awarded three United States Patents, 60k customers and more than $1m revenue. Lon is a 2017 Pulitzer Prize Nominee and author of multiple innovative bestselling books; “The Social Media Bible,” published by John Wiley & Sons, now in its Third Edition and five languages which hit #1 on Amazon, is the most comprehensive book on social media marketing ever written, and exceeded $2M retail sales.

His bestseller, “The Fusion Marketing Bible”, published by McGraw Hill is published in three languages, hit #3 on Amazon, and the concept is patent pending. The Safko Wheel Marketing Toolkit leverages your existing marketing to make it significantly more effective, while adding to your company’s bottom line, without any additional costs. Lon’s two most recent bestsellers “The Innovative Thinking Bible, Cracking The Creativity Code” is 300 full- color pages of innovative techniques ideas with more than 200 innovative quotes, and 40 brain training exercises and his “A.I. Chat Bots, Unexpected Positive Consequences”, both hit #1 on Amazon.

Lon is also a renowned international speaker, consultant, and trainer, teaching the world’s largest companies the concepts to harness the power of innovative thinking, social media, and digital communications strategies, creating higher productivity and profits. His presentations are personalized to help corporate, government, higher-education, non-profits, and executives improve their operations and performance by cracking their innovative potential. Lon has been recognized for his innovation with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, The Arizona Software Association’s Entrepreneur of theYear, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America’s, Edward Bernay’s, Mark of Excellence Award.

Alina Toderascu is the VP of Marketing for CYPHER LEARNING, a company that specializes in providing e-learning platforms for organizations all over the world.

Alina is a marketing executive with 10+ years of experience in marketing and design. Her areas of expertise include marketing strategy, brand management, market research, search engine optimization, email marketing, content marketing, event planning, PR, and more. Alina leads a team of 20+ marketing specialists and is responsible for defining the global marketing strategy of the company, as well as localized initiatives for more than 10 regions worldwide. Beyond her marketing role, Alina also works actively with other departments to improve the onboarding experience of new clients, design attractive instructional content for clients, and define customer success strategies.

Amanda Davis is the Founder and Chief Idea Officer of Hudson Davis Communications. With nearly two decades of experience in B2B marketing, Amanda has worked with some of the worlds biggest companies across a variety of verticals including entertainment, travel, real estate, finance, mining, manufacturing, and more. She is an expert in developing marketing, communications, and brand strategies that amplify business for companies of all sizes. Amanda received her Bachelor’s degree in business communication and marketing from the University of Phoenix and a Master’s degree in Communication Management and Marketing from the University of Southern California. She lives in Southern California with her husband Nick and dog Phoebe.

Part 3 Biographies

Chuck Kim - COO at Executive Digital. Chuck has operated digital fulfillment teams for over 10 years for Fortune 500 Corps. After witnessing the good, the bad and the ugly when it comes to digital marketing companies, Executive Digital was created to bring transparency and quality results to business owners across the globe. Executive Digital creates and implements strategies to help brands thrive in today's digital ecosystem. Building brand equity and driving targeted visibility in a highly competitive digital marketing landscape.

Yuka Nakasone - Chief Strategist at Global Bridge. With over 30 years of experience in international business, Yuka helps SMEs in the retail industry including retailers, distributors, or retail technology companies to optimize their global operations and grow internationally with digitization and localization through her consultancy company, Global Bridge. Born and raised in Japan, she started her globalization career in Boston, MA, USA, and now enjoys a border-less life with her own small Franco-Japanese family on the Mediterranean coast near Barcelona, Spain.

Vinay Kulkarni - Founder and CEO at ALCHMI. Vinay is based in Bengaluru, India and the firm is primarily serving the US and India markets. ALCHMI specializes in developing and implementing growth strategies for small and medium sized organizations with unique products and services. The firm uses customized content to help organizations to connect with their target audiences through carefully designed websites, social media pages, videos, ecommerce, digital strategies and other platforms. Vinay has an MBA in Strategy and Marketing as well as Master’s degree in Industrial Engineering from the University of Arizona and has more than 15 years of executive experience in Management consulting, strategy development and marketing.

Moderation

Kuntal Shah Warwick - Global Advisor

Propelled by a vision to connect businesses across cultures and boundaries, Kuntal strives to deliver brilliant creative with business and industry insights. She has strategic communications, marketing, and partnership experience across sectors, with a more recent focus on innovation industries, global and digital trade. As KSW Consulting evolves into its second decade, we embark on a more global mission to help enterprises grow, communicate and tell their stories as impactfully as possible. She serves as a Global Advisor with Global Chamber and as a consultant with the California International Trade Center and Small Business Development Centers.

Kuntal's team helps a variety of businesses and organizations find worldwide success by launching or expanding into international markets. She also loves travel, arts, design and the outdoors!

Co-moderator: Doug Bruhnke - Founder/CEO of Global Chamber®. Doug is a global trade advocate, entrepreneur, speaker and author (2022) dedicated to helping members of Global Chamber® successfully reach new markets across 525 metros - everywhere! He is a two-time expatriate with Dupont in Tokyo and Singapore with 35 years of global business experience in nearly all countries and segments. Doug is a regional advisor for the U.S. Global Leadership Coalition and a member of the Arizona District Export Council. He has a B.S. in Chemical Engineering from the University of Utah, an EMBA from Michigan State University and is co-inventor on 5 patents. Doug was born in Mt. Kisco, New York, and these days you can find him mostly on zoom, and sometimes in Scottsdale, Arizona or Palo Alto, California. Hear the Global Chamber® story here.

Global Chamber® is a growing and collaborating community of CEOs, executives and leaders in 525 metro regions around the world, connecting member businesses to new opportunities for advancing growth and success. It's the only chamber of commerce in the world operating in hundreds of locations that helps exporting, importing and investing for members to connect through warm introductions to clients, partners, projects and resources.