The Super Bowl is officially global. The country of Ecuador is advertising during half time of Super Bowl XLIX #SB49 in Arizona.
Hear more of the background here on Bloomberg News or TravelPulse.
The largest city in Ecuador is Quito, and so now Americans will be better introduced to the city, the country and the nearby attraction of the Galapagos Islands.
Last year over a quarter million Americans visited Ecuador, becoming the second largest source of travelers to the Latin American country (after Colombia). The goal of the ad and a marketing campaign is to attract more Americans. Will it work? Our bet is on Ecuador!
Among the attractions of Ecuador, it's the home of panama hats, and it has been named the number 1 destination to retire in the world.
Originally published at https://www.globalchamber.org/blog/2015/02/01/global-chamber/super-bowl-goes-global-quito-ecuador-ad/
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