Ecommerce and Trade with Food and Consumer Goods Japan, Korea and Israel

As part of the regular biweekly Global Chamber® Tel Aviv meetup, we had an interesting and educational conversation with two e-commerce experts and leaders involved with food, beverage and consumer products moving across borders, and in particular to China and Japan.

The first speaker was Suzy Zeng, CEO and Co-founder of Z-Choice.

She was joined by Yuka Nakasone, founder and Chief Strategist of Global Bridge.

Watch and listen to the conversation here.

These two ladies have deep expertise in China (Suzy) and Japan (Yuka), and it was interesting to hear about the similarities and differences to compete in either and both markets.

Suzy Zeng is a global business strategist and connector with strong background in market development, strategic partnerships, and product innovation. She has had leadership roles at PepsiCo, Kraft, and most recently, at WhiteWave/Danone as the Vice President of Market Development, where she led the launch of Horizon Organic / Silk / So Delicious / Vega plant-based foods / beverages in several countries including China. Her focus is on global business connections and holistic wellbeing. She co-founded Z-Choice International to help small to medium size CPG companies grow globally by providing go-to-market strategies and meaningful connections in both US and China.

Yuka Nakasone in her business Global Bridge will analyze an exporter's current operational situation and create a customized one-, three- and five- year globalization program that answers questions, mitigates current pains, solves problems and achieve goals. The aim is simple: make positive impact on the top-line and bottom-line of businesses while giving owners the peace of mind and confidence to succeed in any market in the world.

We appreciate the conversation! And join us bi-weekly at Global Chamber® Tel Aviv as we have expert speakers from Israel and around the world discuss ways to grow across metros and borders.

Jump into an of our next conversations here.

Biographies

Suzy Zeng - CEO & Co-Founder, Z-Choice International and Founder at FoodaFit. Suzy is a seasoned corporate executive and entrepreneur with extensive experience in global market development, customer connections, and product innovations. She is a thought leader with diverse experience, dynamic leadership skills, and is known as a motivator, a passionate leader through example and a powerful connector.

While working in the corporate, Suzy lived in China 3-times as an expat, and helped the establishment of various US businesses in Asia, including PepsiCo, Kraft and Danone. Most recently she was the Vice President of Market Development for WhiteWave (Danone), led its market expansion to key Asia markets, as well as the creation of its China Joint Venture.

She is currently the CEO of Z-Choice International, focusing on providing market/business strategy for US-China small-medium size companies. She’s also the president of Chinese American Association for Rocky Mountain Region and a board member of Global Chamber Denver and Colorado Business Women. She is passionate about holistic wellbeing, and is on a mission to help women and families to achieve physical and financial wellbeing.

Yuka Nakasone - Chief Strategist at Global Bridge. With over 30 years of experience in international business, Yuka helps SMEs in the retail industry including retailers, distributors, or retail technology companies to optimize their global operations and grow internationally with digitization and localization through her consultancy company, Global Bridge. Born and raised in Japan, she started her globalization career in Boston, MA, USA, and now enjoys a border-less life with her own small Franco-Japanese family on the Mediterranean coast near Barcelona, Spain.

Global Chamber® is a growing and collaborating community of CEOs, executives and leaders in 525 metro regions around the world... connecting member businesses to new opportunities and advancing growth and success. It's the only chamber of commerce in the world operating in hundreds of locations that helps exporting, importing and investing members to connect through warm introductions to clients, partners, projects and resources. Global Chamber® is a registered trademark of Global Chamber, LLC since 2014.