Navigating Global Supply Chains in a Changing World with Kerim Kfuri
At a recent Global Chamber® Exporting, Importing and FDI Forum, members heard from Kerim Kfuri, President and CEO of Atlas Network, on how companies can strengthen supply chains, reduce risk, and uncover opportunities in an increasingly complex global economy.
For more than two decades, Atlas Network has supported businesses with supplier sourcing, manufacturing, logistics, procurement, and end-to-end supply chain management.
Through a trusted network of over 2,000 manufacturers worldwide, the company helps organizations navigate disruptions, improve efficiency, and scale internationally.
During the conversation with CEO Doug Bruhnke, Kerim emphasized that disruption should be viewed as an opportunity rather than a setback. Whether facing tariffs, geopolitical uncertainty, changing trade policies, climate events, or supply chain bottlenecks, resilient businesses are those that remain agile, adaptable, and prepared.
He shared how companies can strengthen operations by focusing on supplier selection, maintaining visibility throughout the supply chain, implementing third-party verification, and developing contingency plans before challenges arise.
The discussion also explored the growing impact of artificial intelligence in global trade and manufacturing. AI-powered tools are helping businesses accelerate product development, improve inventory forecasting, optimize sourcing decisions, and shorten production cycles, creating new possibilities for growth and innovation.
Participants also discussed shifting global sourcing patterns, the continued importance of China in manufacturing, and how organizations can balance diversification strategies while maintaining quality, reliability, and competitiveness.
As Kerim noted, companies that embrace change and continuously innovate are best positioned to thrive in today's evolving business environment.
About Atlas Network
Atlas Network is a global supply chain solutions company specializing in manufacturing, sourcing, procurement, logistics, supplier management, and supply chain optimization. The organization works across industries including consumer packaged goods, food and beverage, textiles, commodities, luxury products, and advanced manufacturing, helping businesses transform ideas into scalable global operations.
To connect with Kerim Kfuri, please reach out through Atlas Network at: BOOK
🎥 Watch the full recording HERE
Originally published at https://www.globalchamber.org/blog/2026/07/07/global-chamber/navigating-global-supply-chains-in-a-changing-world-with-kerim-kfuri/
